Glossary
Overview of the main GrowthOS building blocks.
- Organization. The controlling entity that links projects, users, and a plan together. Each organization has a single Intempt plan associated with it, which determines the data volume limits and features available across all projects in the organization.
- Project. A container for your data, including saved entities like sources, events, segments, and others. A single organization can contain multiple projects, and each project’s data tallies are summed together to give the organization-level usage.
- User. Any visitor who interacts with your mobile app, website, and other platforms.
- Account. A group of users that belongs to a single entity, such as a company. Accounts need a common identifier that groups users, e.g., a domain name.
- Event. Any action associated with a user (coming from an event collection) created via Intempt event builder as a group of conditions and filters.
- Event attribute. A property of a particular event. The values it contains are current for the moment the event was triggered.
- User attribute. Data about the user, such as name, email, etc.
- Account attribute. Data about the group of users (like companies), such as company name, domain, etc.
- Calculated attribute. User attribute whose value is calculated based on one of the scoring models' algorithms (Lifecycle agent, Qualification agent, Next best action model, Likelihood model).
- Source. A website, server library, mobile SDK, or cloud application that can send data into Intempt.
- Catalog. A list of products synced from your inventory that you can use for advanced filtering and personalizing your messages.
- Segment. A group of users or accounts whose actions or properties match a set of criteria you have defined. Once a user or an account is in a segment, you can target them with a journey or create a report to analyze them.
- Destination. Downstream integration that allows you to send your data to external tools or message customers (e.g., Sendgrid for sending emails).
- Users/Accounts. A group of users or accounts that can be filtered and grouped in a customized table view.
- Report. A basic unit of performing analysis in Intempt.
- Dashboard. An analytics board that allows you to view all your most important metrics at a glance.
- Journey. A set of conditions created via workflow builder to engage your target customers.
- Messaging templates. SMS, email templates, Slack message templates, and push notifications you can reuse in the Journey builder to engage your customers.
- Qualification agent. Set of rules with scoring conditions attached to evaluate your users and accounts based on fit & activity criteria.
- Lifecycle agent. A scoring model that evaluates users' recency, frequency, and monetary behavior towards a conversion event.
- Likelihood model. An AI-based scoring algorithm that creates a likelihood prediction of whether the user or account will reach a specific goal (e.g., purchase or churn).
- Next best action model. An AI-based scoring algorithm that predicts the optimal action you should perform/display to increase the likelihood of the user performing the conversion event.
- Experiences. Real-time visual changes on your website or application based on specified targeting conditions.
- Variant. A test group in an experience. A variant denotes a particular treatment option (like banner change) being tested on a group of users who are selected by specified traffic allocation.
- Confidence interval. A range of values that is likely to contain the true value of an estimated parameter.
- Statistical significance. A measure of the probability that the observed difference between groups is due to a real effect rather than random chance.
- CUPED. A technique that leverages user information from before an experiment to reduce the variance and increase confidence in experimental metrics. This can help to determine experiments that have a meaningful pre-exposure bias (e.g., the groups were randomly different before any treatment was applied)
Updated 19 days ago