Attributes generated by AI agents (Research, Lifecycle, and Qualification Agent) are now available directly in user and account attributes. You can use them just like any other data point across segments, journeys, and experiences.
No separate calculated attributes.

We have released Snippets, which let you reuse content blocks across email, SMS, and more — without rebuilding them every time. You can also turn on Smart Snippets, where AI generates personalized snippet content for each user using prompts. Add a fallback to make sure there's always a backup if no value exists.

Previously limited to the homepage, Noa(Super Agent) is now available on every page across GrowthOS.
You can ask questions or get things done — wherever you are. No need to switch tabs or lose context. Just click the widget and go.

We’ve shipped a completely new Home + Chat experience. You can now talk to GrowthOS right from the homepage—just type what you want to build (“create a churn recovery journey,” “build a welcome email sequence”) and it’ll ask the right questions, then auto-generate the full journey for you. Pretty cool, right?

We’re rolling out Journey 2.0, a major upgrade to how you build, track, and optimize lifecycle workflows. The new Journey Canvas gives you a smoother, more flexible way to design experiences across channels. You can now zoom and pan freely, manage branches without clutter, and edit steps without losing context.

We’ve launched a new Product Block in the Visual Editor, making it easier than ever to embed product recommendations directly into your emails, web personalizations, and experiments. Whether you want to highlight best sellers, recently added items, or personalized picks—this block has you covered.

We’ve officially launched the Recommendations Project, a major upgrade that brings smarter product discovery into GrowthOS. This release sets the foundation for using journeys and personalization to drive actual revenue—not just engagement.

We’ve rolled out a major upgrade to the Recommendations Project, expanding personalization capabilities across GrowthOS. You can now generate product feeds using built-in algorithms—like best-sellers, recently viewed, or trending by segment—and apply dynamic filters based on product attributes or behavioral signals.

We’ve released the backend foundation for Funnels, enabling teams to track user behavior across event sequences and identify exactly where users drop off. Funnels help you understand how users move through key flows—like onboarding, checkout, or feature adoption, by measuring conversions between defined steps within a time window.

You can now import users, accounts, and events via CSV—making it easier to consolidate data from other tools or offline sources directly into GrowthOS. Whether you're migrating from another system, syncing campaign data, or cleaning up records, CSV import gives you full control.