July 14,2025

We’ve shipped Research Agent, your new way to research users and accounts directly from GrowthOS.
Here’s how it works: You give Research Agent one or more attributes (like job title, company name, or industry), and it goes out to the internet to find relevant context. It then either updates the existing attributes or creates new ones inside the user or account profile.

Noa can now create segments and events for you directly through chat. You just describe what you want, and Noa will build it inside your project.

For example, you can say something like, “Make a segment of users who’ve visited my pricing page in the last 7 days,” or “Create a custom event for people who view the feature page.” No need to assign conditions or click through dropdowns. It works for both segments and events, and both are immediately usable across journeys, personalization, and analytics.

We’ve launched a new version of our email editor, rebuilt from the ground up for performance and usability. You’ll notice faster loading, better drag-and-drop behavior, and a much smoother editing flow overall.

The UI for product recommendations has been refreshed. We’ve simplified styling, improved responsiveness, and made sure layouts adapt better across screen sizes. This applies to all blocks used in web and mobile experiences.

You can now use Lead Routing as a journey transformer to assign leads based on custom rules — ideal for sales handoff flows. We’ve also added native support for using Agent directly inside journeys. This means you can now run a Research Agent as part of your journey logic.