Server-Side Experiments Overview#
Server-side experiments allow you to deliver personalized experiences and A/B test variations directly from your backend.Unlike client-side experiments, where variations are applied in the browser, server-side experiments are resolved before the response is sent to the client, enabling:Full control over rendering
Consistent variation assignment
Better handling for SEO and crawlers
Using Intempt’s Choose API, your backend can request the correct experiment or personalization result for a given user and apply it during server-side rendering.To learn how to create and configure experiences in Intempt, refer to the experiment setup guide inside Intempt.Modified at 2025-12-03 13:40:25