November 26, 2024

We’ve rolled out a major upgrade to the Recommendations Project, expanding personalization capabilities across GrowthOS. You can now generate product feeds using built-in algorithms—like best-sellers, recently viewed, or trending by segment—and apply dynamic filters based on product attributes or behavioral signals.

These feeds are fully accessible across experiences: plug them into web personalization, email campaigns, or API-based touchpoints to deliver smarter recommendations without manual tagging or guesswork.

We’ve also added support for fallback logic, event schemas, and published field filtering, so your product suggestions stay relevant, even when data is incomplete or changing in real time.

This update takes GrowthOS beyond simple attribute personalization and moves you toward true, behavior-aware product discovery.

What’s New:

1. Added support for published field.

Added the ability to manage and display content dynamically based on its publication state using a "Published" status with filtering. This improves the user experience by showing only relevant and up-to-date content.

2. Added schemas for Purchase, Added to cart, Product viewed event.

Added structured schemas to ensure consistent and accurate data collection for key user actions.

3. Implemented affinity algorithms.

Implemented algorithms to recommend items within categories the user has shown interest in. These algorithms track user interactions within specific categories and prioritize relevant recommendations.

4. Implemented sorting algorithms.

Implemented sorting algorithms to improve content organization by prioritizing items based on user preferences and behavior.

5. Implemented popularity algorithms.

Implemented popularity algorithms that score items based on a weighted sum of all interactions - such as shopping, adding to cart, and viewing an item - favoring recent interactions over historical interactions.

6. Added fallback logic.

Added fallback logic to dynamically adjust filters and algorithms, ensuring content slots are filled even when the feed doesn’t provide enough items.

🛠 Improvements & Fixes 🛠

1. Remove "share a review" button.

Removed the "Share a Review" button temporarily while we work on incorporating this functionality into an upcoming design update.

2. Slugified file names before upload.

Fixed an issue with file uploads by ensuring file names are automatically slugified in the URL before uploading. This enhances compatibility and consistency, particularly for CSV file uploads.